Posts by Daniel Speed

Brand Storytelling: Ditch the fake-real and get interesting

I am really starting to hate the word ‘Authentic’. It’s joining the ever-growing list of overused go-to words for lazy marketing. Along with ‘succulent’ and ‘hand-cut’ it’s getting to the point where I have a physical reaction to its utterance. But why the massive increase in it’s over-use in the marketing sphere? Well, this is…

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