Estate Agent Marketing

Bringing a friendly face
to estate agency marketing

Homefind Solutions are a new breed of hybrid estate agents.  They were looking to serve customers with a low, fixed fee property marketing package, but with the proactive approach to finding buyers that you would expect from a traditional estate agency.

With big industry players such as Purple Bricks and Yopa on one side, and local established high-street agents on the other, Homefind had to quickly find some USP’s and create a strong brand to set themselves apart. They decided to approach Orchard and use our estate agent marketing services to deliver a solution to gain local market share quickly.

estate agent marketing

Our creative solution:

During our initial discovery sessions we discovered the three guys involved in the business had big personalities. Friendly, easy to get along with and very helpful, they epitomised the best characteristics a homebuyer or seller would look for in an estate agent.

 

Our competitor research discovered price and statistical-led sales propositions but without any indication of the personal touch and trust-building which customers wanted from their agents. It became obvious to us that a graphical representation of the owners, created in a friendly and approachable style would visually set them apart from their competition. This loose and easy illustrative style was reinforced with a tone-of-voice to strengthen the sales proposition that our clients where friendly, trustworthy and presented value-for-money.

Homefind-flyer2

With big industry players such as Purple Bricks and Yopa on one side, and local established high-street agents on the other, Homefind had to quickly find some USP’s and create a strong brand to set themselves apart. They decided to approach Orchard and use our Estate Agent Marketing services to deliver a solution to gain local market share quickly.

estate agent marketing
Homefind-flyer2

Our creative solution:

During our initial discovery sessions we discovered the three guys involved in the business had big personalities. Friendly, easy to get along with and very helpful, they epitomised the best characteristics a homebuyer or seller would look for in an estate agent.

 

Our competitor research discovered price and statistical-led sales propositions but without any indication of the personal touch and trust-building which customers wanted from their agents. It became obvious to us that a graphical representation of the owners, created in a friendly and approachable style would visually set them apart from their competition. This loose and easy illustrative style was reinforced with a tone-of-voice to strengthen the sales proposition that our clients where friendly, trustworthy and presented value-for-money.

The Delivery

After the brand direction and graphical assets were completed we built a WordPress-based website with lots of bespoke functionality. The site had to to connect to property portals and auto submit new property listings to Rightmove, Zoopla and OnTheMarket, build a searchable database of rental and sale properties, track viewing and customer comments and automatically send out property match alerts to customers.

 

Several pieces of artwork were created form both print and social media to raise awareness of the brand locally and to a targeted social media audience within 50 miles of the client offices. We also optimised local listings and Google My Business so our client would show up for local searches for estate agency services.

test us out!

Call us for a free discovery consultation. We will look at your business and suggest some approaches on how we could work together to gain you market share.

homefind-block-logo

"Couldn't recommend Dan & Joe at Orchard House Media enough! We as a company wouldn't be where we are today if it wasn't for the advice, guidance & time that they have spent creating our website and boosting our business through various online marketing platforms. Cannot thank you two enough for what you have done for Homefind Solutions!"

Homefind Solutions

Will-and-probate-logo-500px

"We have worked with Daniel Speed and his team for over three years. He has overseen a complete re-brand of Will and Probate Services, from web through all of our printed materials. His work is always excellent, he is not afraid to challenge preconceptions and established practice. He also is strong enough to rein in my wilder ideas. A Highly Recommended creative team."

Will and Probate Services

facial-palsy-logo

"We worked with Orchard House Media on an animation to raise awareness of a heath condition. We've had 30,000 views on Facebook in 6 days and over 900 views on YouTube so far. We were guided by Orchard House Media about what would work best. We didn't always agree with them but we went with their advice. They asked us to trust them as experts in design. It was the right decision for us as we have had 100% positive feedback."

Facial Palsy UK

test us out!

Call us for a free discovery consultation.
We will look at your business and suggest some approaches on how we could work together to gain you market share.

homefind-block-logo

"Couldn't recommend Dan & Joe at Orchard House Media enough! We as a company wouldn't be where we are today if it wasn't for the advice, guidance & time that they have spent creating our website and boosting our business through various online marketing platforms. Cannot thank you two enough for what you have done for Homefind Solutions!"

Homefind Solutions

Will-and-probate-logo-500px

"We have worked with Daniel Speed and his team for over three years. He has overseen a complete re-brand of Will and Probate Services, from web through all of our printed materials. His work is always excellent, he is not afraid to challenge preconceptions and established practice. He also is strong enough to rein in my wilder ideas. A Highly Recommended creative team."

Will and Probate Services

facial-palsy-logo

"We worked with Orchard House Media on an animation to raise awareness of a heath condition. We've had 30,000 views on Facebook in 6 days and over 900 views on YouTube so far. We were guided by Orchard House Media about what would work best. We didn't always agree with them but we went with their advice. They asked us to trust them as experts in design. It was the right decision for us as we have had 100% positive feedback."

Facial Palsy UK