Animation can connect you with your audience in an immediate way. Being able to capture the attention of a viewer in a split second is absolutely essential for social media marketing.
It can also be a great tool for getting across instructions or information clearly and effectively without lengthy textual explanation. Our social media animations are completely bespoke. Crafted from your brief, we generate the initial concepts through storyboarding, illustration, voice over and sound recording and finally the complete animation itself. With our background in integrated marketing, we understand the requirements of video across multiple channels and tailor your animation to suit accordingly with custom call to actions and screen ratios.
Animation can connect you with your audience in an immediate way. Being able to capture the attention of a viewer in a split second is absolutely essential for social media marketing.
It can also be a great tool for getting across instructions or information clearly and effectively without lengthy textual explanation. Our social media animations are completely bespoke. Crafted from your brief, we generate the initial concepts through storyboarding, illustration, voice over and sound recording and finally the complete animation itself. With our background in integrated marketing, we understand the requirements of video across multiple channels and tailor your animation to suit accordingly with custom call to actions and screen ratios.
Why animation
over traditional video?
Social media advertising is competitive. With a large number of videos and static images all trying to get viewers’ attention, it’s getting hard for companies to cut through the competition. Another clip art or a boring explainer video just won’t cut it. You need engagement, and animated video will help you get it.
Internet users move through news feeds quickly and will only spend seconds on a video or an article. Animation evokes emotions that resonate with the viewers. It sparks conversations and makes your audience want to follow the story. For example, our work for Facial Palsy UK created 35,000 views and 900 shares within the first 7 days of release and created comments and debate on education of Facial Palsy in schools.
Nowadays people are used to intrusive marketing ads. Often they just see through all the white noise the ads create. Animation, however, is less known to be a marketing instrument. So people are more likely to pay attention to animated video than to traditional ads.
Social Media Animation Case Study
YouGarden.com Social Media Animation
As part of a larger social media advertising campaign, we produced this 7 second animation as an intro to a dynamic catalogue carousel advert for Facebook. Static image carousels had previously had low engagement and click through figures. Within the 48 hour timeframe of this campaign we gained an engagement rate over 60% for viewers who watched more than 4 seconds and a CTR of 25%. These facebook users were then added to a remarketing audience for long-term engagement and value.
Our animation services are effective for explainer videos and social media engagement across a huge variety of industries.
test us out!
Call us for a free discovery consultation. We will look at your business and suggest some approaches on how we could work together to gain you market share.
"Couldn't recommend Dan & Joe at Orchard House Media enough! We as a company wouldn't be where we are today if it wasn't for the advice, guidance & time that they have spent creating our website and boosting our business through various online marketing platforms. Cannot thank you two enough for what you have done for Homefind Solutions!"
Homefind Solutions
"We have worked with Daniel Speed and his team for over three years. He has overseen a complete re-brand of Will and Probate Services, from web through all of our printed materials. His work is always excellent, he is not afraid to challenge preconceptions and established practice. He also is strong enough to rein in my wilder ideas. A Highly Recommended creative team."
Will and Probate Services
"We worked with Orchard House Media on an animation to raise awareness of a heath condition. We've had 30,000 views on Facebook in 6 days and over 900 views on YouTube so far. We were guided by Orchard House Media about what would work best. We didn't always agree with them but we went with their advice. They asked us to trust them as experts in design. It was the right decision for us as we have had 100% positive feedback."
Facial Palsy UK
test us out!
Call us for a free discovery consultation.
We will look at your business and suggest some approaches on how we could work together to gain you market share.
"Couldn't recommend Dan & Joe at Orchard House Media enough! We as a company wouldn't be where we are today if it wasn't for the advice, guidance & time that they have spent creating our website and boosting our business through various online marketing platforms. Cannot thank you two enough for what you have done for Homefind Solutions!"
Homefind Solutions
"We have worked with Daniel Speed and his team for over three years. He has overseen a complete re-brand of Will and Probate Services, from web through all of our printed materials. His work is always excellent, he is not afraid to challenge preconceptions and established practice. He also is strong enough to rein in my wilder ideas. A Highly Recommended creative team."
Will and Probate Services
"We worked with Orchard House Media on an animation to raise awareness of a heath condition. We've had 30,000 views on Facebook in 6 days and over 900 views on YouTube so far. We were guided by Orchard House Media about what would work best. We didn't always agree with them but we went with their advice. They asked us to trust them as experts in design. It was the right decision for us as we have had 100% positive feedback."
Facial Palsy UK